Collection: Alpinestars

Founded in 1963 by Sante Mazzarolo in Asolo, Italy, Alpinestars began by producing specialized hiking and ski boots before revolutionizing motorsports with protective footwear for motocross and road racing. The brand, named after the alpine star flower, quickly became a leader in safety, pioneering advanced airbag technology (Tech-Air) in the 2000s and expanding into auto racing, MotoGP, and casual lifestyle apparel.